The Merchants of Cool

FrontlineMoviesdocumnetaryteenagers
Written By Jason Valendy
A Frontline documentary (60 minutes long) discussing how marketers court the teenage consumer.

http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p70&continuous=1 (I think this will take you straight to the video)

http://www.pbs.org/wgbh/pages/frontline/shows/cool/ (This is the homepage)


In it the documenter says there are 5 major corporations which determine what is "cool":

New Corp
Viacom
Disney
Universal ViVendi
AOL/Time Warrner

These conglomartes are who owns the vast majority of music, movies, video games, television.
Jason Valendy

Husband, father of two boys, pastor in the United Methodist Church, and guy who is interested in the desert mothers and fathers. The idea of Orthocardia is the pursuit of having a “right heart” over the pursuit of having a “right belief” (orthodoxy) or a “right action” (orthopraxy).

www.jasonvalendy.net
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