Coolhunting

Sep 10

Who decides what's cool? Certain kids in certain places--and only the coolhunters know who they are.

http://www.gladwell.com/1997/1997_03_17_a_cool.htm#top

Jason Valendy

Husband, father of two boys, pastor in the United Methodist Church, and guy who is interested in the desert mothers and fathers. The idea of Orthocardia is the pursuit of having a “right heart” over the pursuit of having a “right belief” (orthodoxy) or a “right action” (orthopraxy).

Coolhunting

SNL Opening Sketch on September 13th 2008

The Merchants of Cool

Orthocardia: Right Heart